The Great East Japan Earthquake was the most powerful earthquake ever recorded to have hit Japan. It happened last March 11, 2015 with the magnitude of 9.0 (Mw). Aside from the physical damages, Japan also suffered other negative effects from the disaster. One pressing problem that Japan has encountered after the disaster was more on how the world saw Japan at that moment. A negative stereotype that the country has become a danger zone because of the high radiation level that was caused by the Fukushima Daiichi nuclear disaster, has been constructed by the global community. The country, which was one of the world’s premier tourist destination, has become one of the most feared go-to places. This stereotype has become one of the pressing issues that the Japanese government wanted to eradicate right away. The only way to eradicate the stereotype is to prove that it is not true. The Japanese government has launched many projects in order to support this cause. The Kizuna (絆) Project for the Philippines is one of those projects. It is organized by the Japan International Cooperation Center (JICE) in partnership with the Philippine National Youth Commission (NYC) and it took place from December 2012 to March 2013 with 3 batches.The project does not only focuses on proving that Japan is indeed safe and is still as lovely as it ever was. It also focuses on building relationships with their partner countries and giving the participants the opportunity to experience and learn from the Japanese culture.